Insights

GEO, SEO, and AI-era growth.

Practical writing on what's changing in search, how AI engines decide who to cite, and how B2B SaaS companies can build the foundations that compound.

June 5, 2026

GEO vs SEO: What B2B SaaS and Health-Tech Founders Need to Know in 2026

Search is no longer just Google. Here's what Generative Engine Optimization (GEO) actually means for B2B SaaS and health-tech companies — and where to start.