Become the brand AI keeps recommending.

Honest answer: AEO is an emerging discipline, not a proven formula. What we know with confidence is that AI engines like Perplexity, ChatGPT Search, and Google AI Overviews tend to cite content that is authoritative, structured, topically consistent, and clearly attributed to a real entity. Schema.org markup, clean site architecture, and /llms.txt all make it easier for AI systems to accurately understand and reference your brand.

What we cannot guarantee: specific citation rates or rankings in AI-generated answers. These models change frequently, their training data is opaque, and no one has cracked a reliable "do X and get cited" formula. What we build are the foundations that make citation more likely — and we monitor so you know if it's happening.

It means your site is structured so AI systems can accurately understand, extract, and reference your brand. In practice: clean schema.org markup (Organization, Service, Person, FAQPage), a /llms.txt file that tells AI crawlers about your company, consistent entity signals (what you do, who you serve, why you're different), and content structured for AI extraction — clear headers, direct answers, no filler.

We also set up monitoring: we track when your brand appears in AI-generated answers and search summaries, so you know whether the foundations are generating visibility.

SEO optimizes for traditional search engines — Google organic rankings, crawlability, backlinks, on-page relevance. GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) optimize for AI systems that generate answers: Perplexity, ChatGPT Search, Google AI Overviews, Bing Copilot.

The foundations overlap heavily — fast site, clean structure, strong authority signals, consistent content. But GEO/AEO adds entity structure, /llms.txt, AI-digestible formatting, and visibility monitoring in AI-generated outputs. We treat them as complementary, not competing.

Yes — that's the intended path. The $750 CAD Audit is a standalone deliverable with no commitment beyond it. You get: a full AI-visibility check, SEO + technical audit, email-automation audit, a competitor scan, a prioritized 90-day roadmap, and a 45-min walkthrough call.

If you decide to proceed to a retainer, the Audit fee is credited toward your first setup. Many clients start there, see exactly what needs doing, and naturally move forward — but there's no pressure to.

We build growth infrastructure — websites, SEO, email automations — we don't handle patient data or PHI. The email platforms we typically recommend (e.g. Klaviyo, ActiveCampaign, Customer.io) each have their own compliance documentation and BAA options.

For health-tech clients, we're careful about what we track, what goes in nurture sequences, and how we position the product. Your compliance team should review the full stack — we'll work within their requirements.

Depends heavily on your baseline. Technical SEO and schema work can show crawl improvements within weeks. Meaningful organic traffic growth typically takes 3–6 months of sustained, compounding work. Email nurture results show up faster — often within the first campaign cycle.

AI citation is harder to predict — it depends on the model, query phrasing, and how much authority you've built. We set explicit focus metrics per stage in your Roadmap (not vanity metrics) so you always know what we're optimizing for and why.

Yes. Our core audience is B2B SaaS broadly — AI tools, infrastructure, vertical SaaS, ambitious service businesses. Health-tech is where we have the deepest operational context (compliance considerations, clinical buyers, workflow integration), but the underlying growth foundations apply across industries.

If you're unsure whether we're a fit, the free AI Visibility Snapshot is a low-risk way to find out before any commitment.

Because this isn't a volume agency. The model is built around consistent, high-quality work with real involvement. Every Growth Partner gets my direct attention — not a junior team member running templates.

Keeping the roster small also lets me stay genuinely current on what's changing in AI search and GEO/AEO — a space that moves quickly. Quality > throughput.

Scope is fixed per tier, but roadmaps are recalibrated at quarterly reviews. If your situation changes materially — pivot, new product, new channel priority — we adjust the roadmap together. Add-ons are available for work that goes beyond your tier's scope.

The goal is a long-term partnership, not a locked-in contract. We've built the model to be flexible on direction while keeping scope clear so neither side gets burned by creep.