Keyword Research - what is it and how its done? 

As the digital world becomes increasingly competitive, it's essential for businesses to understand the intricacies of search engine optimization (SEO). One of the most critical tools for achieving high rankings is keyword research. Yet, many businesses overlook or undervalue the power of proper keyword research, leaving them stranded on page 5 of Google search results.

Keyword research is the foundation of SEO. It's how you find the specific words and phrases people type into search engines and use them to optimize your web content. Properly conducted keyword research will not only help you rank higher in search results but also encompass the language of your target audience.

The first step in keyword research is finding the right tool. There are plenty of keyword research tools on the market, both free and paid, each with its unique features. Choose a tool that works best for you, and you'll be on your way to getting a higher ranking in no time.

The next step is brainstorming. Sit down and think about which keywords are most relevant to your business. Think about what your customers would search for to find you and your products or services. Brainstorm both general keywords and long-tail keywords, which are longer phrases that narrow down the search results and often have less competition.

Once you have a list of keywords, it's time to analyze them. This is where the chosen tool comes into play. Analyzing keywords and phrases means comparing them to one another looking at their search volume, competition and other factors such as cost per click. By doing this, you can determine which keywords are most worth your effort and resources for ranking. The ones with high search volume and low competition will get the best results.

Don't forget the value of local SEO. If you have a physical location, add local keywords to your list, such as your city or state's name. When you add location-based keywords to your content, you're more likely to show up in local searches, reaching potential customers close by.

Finally, use your keyword list to optimize your web content. High-quality content that uses relevant keywords will help search engines understand your website better and lead to higher rankings. Remember, the key to ranking high is in creating high-quality, relevant, and engaging content.

Keyword research can seem intimidating at first, but once you get the hang of it, it's both valuable and rewarding. By following these tips, you'll be well on your way to optimizing your website for search engines. So, put on your researcher's hat and go exploring the world of keywords!

Interested? Check our Keyword Research Service page where you can request a free quote!